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Renowned Social Activist Shanaya Sharma Honored with Prestigious Nari Astitva Award 2026

/ March 11, 2026
Eng

Sheena Chohan Drives Rights Awareness in Dharavi on Women’s Day

/ March 9, 2026
Eng

Birla Global University and Microsoft Research India Organize Joint Conclave on Innovation and Research

/ March 9, 2026
Eng

Rabb Da Radio 3 Poster, First Song Released on Women’s Day

/ March 9, 2026
Eng

Zaigham Imam Unveils First Look of ‘The Narmada Story’ on Women’s Day

/ March 9, 2026
Eng

Seerat Kapoor Urges Professional Integrity Amid Payment Delays

/ March 9, 2026
Eng

Fitness Takes the Lead in Jaipur as the Third Edition of Marudhara Half Marathon 2026 Concludes Successfully

/ March 5, 2026
Eng

Holi Splash – Season 7 Creates a Grand Spectacle at Inorbit Mall, Malad

/ March 5, 2026
Eng

RSS Chief Mohan Bhagwat to Inaugurate Jaisalmer Chadar Mahotsav; 10.8 Million Devotees to Recite Dadaguru Iktisa in Unison on March 7

/ March 5, 2026
Eng

SK Raipur Marathon Successfully Concludes with Messages of Cleanliness and Cyber Safety

/ March 5, 2026

politics

Renowned Social Activist Shanaya Sharma Honored with Prestigious Nari Astitva Award 2026

/ March 11, 2026

Sheena Chohan Drives Rights Awareness in Dharavi on Women’s Day

/ March 9, 2026

Birla Global University and Microsoft Research India Organize Joint Conclave on Innovation and Research

/ March 9, 2026

Rabb Da Radio 3 Poster, First Song Released on Women’s Day

/ March 9, 2026

technology

Renowned Social Activist Shanaya Sharma Honored with Prestigious Nari Astitva Award 2026

/ March 11, 2026

Sheena Chohan Drives Rights Awareness in Dharavi on Women’s Day

/ March 9, 2026

Birla Global University and Microsoft Research India Organize Joint Conclave on Innovation and Research

/ March 9, 2026

Rabb Da Radio 3 Poster, First Song Released on Women’s Day

/ March 9, 2026

sports

Renowned Social Activist Shanaya Sharma Honored with Prestigious Nari Astitva Award 2026

/ March 11, 2026

Sheena Chohan Drives Rights Awareness in Dharavi on Women’s Day

/ March 9, 2026

Birla Global University and Microsoft Research India Organize Joint Conclave on Innovation and Research

/ March 9, 2026

Rabb Da Radio 3 Poster, First Song Released on Women’s Day

/ March 9, 2026

health

Renowned Social Activist Shanaya Sharma Honored with Prestigious Nari Astitva Award 2026

/ March 11, 2026

Sheena Chohan Drives Rights Awareness in Dharavi on Women’s Day

/ March 9, 2026

Birla Global University and Microsoft Research India Organize Joint Conclave on Innovation and Research

/ March 9, 2026

Rabb Da Radio 3 Poster, First Song Released on Women’s Day

/ March 9, 2026

other

Renowned Social Activist Shanaya Sharma Honored with Prestigious Nari Astitva Award 2026

/ March 11, 2026

Sheena Chohan Drives Rights Awareness in Dharavi on Women’s Day

/ March 9, 2026

Birla Global University and Microsoft Research India Organize Joint Conclave on Innovation and Research

/ March 9, 2026

Rabb Da Radio 3 Poster, First Song Released on Women’s Day

/ March 9, 2026

The Grand Unveiling Led by Raj Vehicles along with Harbir Automotive Chandigarh, Marks a Powerful Collaboration

The star-studded event saw Navneet Kaur Dhillon and Deep Sehgal Light Up the grand launch of Mahindra’s XEV 9S and XUV 7XO in Mohali.

Mohali, 9th January 2026: Mahindra marked a bold new chapter in automotive innovation with the grand launch of the Mahindra XEV 9S and Mahindra XUV 7XO at an exclusive unveiling event held in Mohali. The showcase underlined Mahindra’s continued commitment to democratising advanced technology, powerful performance, and contemporary design, setting new benchmarks in the SUV and electric mobility space.

Managing Director Mr. Rajwinder Singh of Raj Vehicles, along with Harbir Singh and Maneet Singh, owners of Harbir Automotive Chandigarh, played a key role in bringing Mahindra’s latest innovations closer to customers in the region.

The prestigious launch event was attended by special guests Navneet Kaur Dhillon and Deep Sehgal. Industry stakeholders, media representatives, and auto enthusiasts witnessed Mahindra’s vision of future-ready mobility, highlighting innovation, performance, and contemporary design. Bookings open on January 14, 2026, with deliveries from January 14, 2026.

Mahindra XEV 9S – Redefining Electric SUV Performance

The spotlight of the evening was on the Mahindra XEV 9S, a premium electric 7-seater SUV starting at ₹19.95 lakh (ex-showroom). Built on Mahindra’s proven INGLO platform, the XEV 9S is powered by an advanced electric powertrain delivering up to 210 kW of power and 380 Nm of torque, making it the fastest 7-seater electric SUV in its class with 0–100 km/h in 7.2 seconds.

Key highlights of the XEV 9S include:

Battery options of 59 kWh and 79 kWh with a real-world range of up to 500 km

Superfast charging, enabling 20–80% charge in just 20 minutes

Best-in-class cabin space of 4,076 litres (front and second row)

Boot space of 527 litres and frunk space of 150 litres

Intelligent adaptive suspension with i-Link and 5-Link independent setup

VisionX AR-HUD, 360-degree camera, and Level 2+ ADAS with 5 radars and 1 vision camera

Three 31.24 cm HD screens, Harman Kardon audio with Dolby Atmos, and 5G connectivity

7 airbags, driver drowsiness detection, Secure360 live view and recording, and advanced occupant monitoring

Premium comfort features including powered memory seats, ventilated front and second-row seats, acoustic laminated glass, wireless charging, and multi-mode ambient lighting

The XEV 9S is available in multiple feature-packed trims, with the fully loaded Pack Three Above (79 kWh) priced at ₹29.45 lakh (ex-showroom). Bookings open on January 14, 2026, with customer deliveries commencing from January 23, 2026.

Mahindra XUV 7XO – Technology Democratised Across Variants

Mahindra also premiered the XUV 7XO, further strengthening its leadership in the SUV segment by offering advanced technology as standard across variants. Starting from the base AX variant, the XUV 7XO brings features typically seen in higher segments.

Key highlights of the XUV 7XO include:

Coast-to-Coast 31.24 cm HD triple-screen setup

ADRENOX+ powered by Qualcomm Snapdragon chipset

Wireless Android Auto & Apple CarPlay

Alexa built-in with ChatGPT integration

75+ safety features as standard, including 7 airbags, ESP, TPMS, and driver drowsiness alert

Level 2 ADAS with 17 functions, 540-degree surround view camera, and blind view monitor

Premium design elements such as Bi-LED projector headlamps with DRLs, diamond-cut R19 alloy wheels, panoramic skyroof, and electric smart door handles

Comfort features including 6-way powered memory seats, ventilated seats, dual-zone climate control with Quiet Mode, ambient lighting, and acoustic windshield

Multiple powertrain options including petrol and diesel, manual and automatic transmissions, and optional All-Wheel Drive

The XUV 7XO is offered in multiple seating configurations (6- and 7-seater) and variants, delivering strong value across the lineup with competitive pricing and segment-leading features.

With the unveiling of the XEV 9S and XUV 7XO, Mahindra once again reinforces its promise to deliver vehicles that are technologically advanced, performance-driven, and designed to meet the evolving expectations of Indian consumers—making future-ready mobility more accessible than ever.

 

New Delhi [India], January 8: As private wealth grows across emerging economies, families are facing questions that extend well beyond investment performance. How should wealth be organised once it outlives the founder? How can families prevent personal dynamics from spilling into business decisions? And how can wealth remain relevant for generations that have grown up in very different environments?

These questions sit at the centre of Soumik Bandyopadhyay’s work with business families across India and overseas. Drawing on decades of experience in finance, governance, and family enterprise, he views the global family office model as a practical response to complexity rather than a symbol of sophistication. In mature economies, family offices have evolved into institutions designed to provide continuity, structure, and long-term clarity. For emerging economies, they offer lessons that are increasingly difficult to ignore.

The Family Office as a Continuity Mechanism

In developed markets, family offices are built with continuity as their primary objective. They are not designed around short-term gains or annual benchmarks, but around ensuring that wealth, responsibility, and decision-making move smoothly across generations.

This approach contrasts with how wealth is often managed in emerging economies, where rapid entrepreneurial success can lead to wealth accumulation without parallel institutional development. Soumik Bandyopadhyay often highlights that continuity does not happen automatically with size of wealth. It requires deliberate structures that separate family wealth from operating businesses and protect it from both market volatility and internal strain.

Professionalisation Over Convenience

A defining feature of global family offices is professionalisation. In many mature systems, family offices are staffed by professionals whose sole responsibility is managing wealth, risk, and governance. These roles are kept distinct from operating business leadership.

In emerging economies, family offices are frequently treated as extensions of the core business, with senior executives or trusted insiders managing wealth alongside other responsibilities. While this may seem operationally expedient, it creates conflicting incentives. Business leaders are rewarded for growth and risk-taking, while family offices must prioritise preservation and stability. The global model shows why separating these functions leads to clearer judgement and fewer long-term complications.

Governance as a Practical Tool

Governance within global family offices is not about rigidity or control. It is about clarity. Documented frameworks define how decisions are made, who participates, and how disagreements are resolved. This reduces dependence on individual authority and allows institutions to function even when leadership changes.

In emerging economies, governance often remains informal and personality-driven. Soumik Bandyopadhyay observes that this approach works only up to a point. As families grow and wealth becomes more diversified, informality can create uncertainty. Formal governance, introduced thoughtfully, helps families navigate complexity without turning every decision into a personal negotiation.

Structured Communication, Not Emotional Escalation

Global family offices treat communication as a process rather than an afterthought. Regular family gatherings and meetings, transparent reporting, and defined forums ensure that family members remain informed and aligned. Sensitive issues such as succession, risk exposure, and asset allocation are addressed early rather than during moments of crisis.

In many emerging economies, communication within families is informal and emotionally driven. While closeness is a strength, the absence of structure can lead to misgivings and misalignments. The global model demonstrates that structure does not weaken relationships. Instead, it creates space for difficult conversations to happen calmly and constructively.

A Broader Understanding of Risk

Risk, in the global family office context, is viewed far more broadly than market fluctuations. It includes concentration risk, governance failures, reputational exposure, and family-related disruptions. This wider perspective recognises that wealth can be undermined as easily by internal breakdown as by external shocks.

Emerging economies often celebrate risk-taking, particularly among first-generation entrepreneurs. While this mindset drives growth, it can leave family wealth exposed once control begins to shift. Soumik Bandyopadhyay emphasises that defining risk tolerance clearly is essential. Ambition need not be abandoned, but it must be supported by safeguards that reflect long-term priorities.

Adapting Global Models to Local Contexts

One of the most common mistakes among high-net-worth families in emerging economies is attempting to replicate Western family office structures without adaptation. Legal systems, cultural norms, and family dynamics vary widely, and direct imitation often leads to misalignment.

The global family office model works best when treated as a set of principles rather than a fixed blueprint. Independence, professionalisation, governance, and transparency can be adapted to local realities. The objective is not to westernise family wealth management, but to strengthen it in a way that respects context while introducing discipline.

Purpose as an Organising Principle

Many global family offices are increasingly guided by clearly articulated purpose. Wealth is aligned with values that influence decisions across generations, from investment philosophy to governance design and philanthropy.

For emerging economies, this emphasis is particularly relevant. Rapid wealth creation can easily outpace clarity of intent. Soumik Bandyopadhyay views purpose as a stabilising force that helps families avoid fragmentation as businesses evolve or assets are restructured. Purpose provides continuity even when the form of wealth changes.

Preparing Future Generations

Global family offices place strong emphasis on preparing the next generation for responsibility. Education, exposure, and gradual involvement are built into the system. Successors are given understanding before authority and context before control.

In emerging economies, leadership transitions often happen too late or too abruptly. Founders may retain control for decades or hand over responsibilities without sufficient preparation. The global model demonstrates that continuity improves when leadership development is treated as an ongoing process rather than a one-time event.

Philanthropy With Structure and Intent

In mature family office systems, philanthropy is rarely ad hoc. It is structured, governed, and aligned with family values. This ensures consistency and accountability while allowing families to contribute meaningfully beyond their businesses.

Emerging economies often approach philanthropy through compliance or ad-hoc opportunism or personal preference. The global model highlights the value of treating giving as a deliberate extension of family intent rather than an obligation disconnected from long-term goals.

Institutions That Endure

The global family office model offers emerging economies a clear lesson. Wealth becomes fragile when it grows faster than the systems designed to manage it. Family offices succeed not because they are complex, but because they are intentional.

As Soumik Bandyopadhyay has consistently observed, families that focus early on structure, governance, and clarity are better equipped to navigate change. Professionalisation, disciplined communication, and clearly defined purpose allow wealth to serve generations rather than burden them. For emerging economies experiencing rapid private wealth creation, the path forward lies not in copying global models, but in learning from them. When adapted thoughtfully, the family office becomes more than a financial structure. It becomes an institution designed to last.

Prayanvi – Celebrating India’s Timeless Weaves and Living Traditions


Bhubaneswar (Odisha) [India], January 8 : Prayanvi, a heritage-inspired saree brand dedicated to India’s traditional handwoven textiles, officially unveiled its website on Sunday, January 4, 2026, at Suryansh Hotels & Resorts, Bhubaneswar. The launch marks a significant milestone in the brand’s journey of preserving India’s rich weaving heritage while making authentic sarees accessible to modern women across the country.

Founded by Shivashree, Prayanvi was born from a deep-rooted love for sarees — not merely as garments, but as expressions of identity, culture, and womanhood. What began as a personal admiration for traditional drapes evolved into a purposeful mission to revive fading weaves and bring the stories of Indian artisans to the forefront.

Speaking about the brand, Shivashree said, “Every saree carries the heartbeat of the land it comes from and the artisan who weaves it. Prayanvi is my tribute to India’s weaving legacy and to the skilled hands that keep our cultural traditions alive.”

Prayanvi travels across India to curate pure, traditional handwoven sarees directly from artisans and weaving clusters. The collections include iconic weaves such as Banarasi from Uttar Pradesh, Kanjeevaram from Tamil Nadu, Tussar from Bihar, and Patola from Gujarat. Each saree is handpicked for its authenticity, craftsmanship, and timeless elegance, ensuring an honest representation of India’s textile heritage.

The name Prayanvi means “a graceful journey forward,” reflecting the brand’s philosophy of progress rooted in tradition. At its core, Prayanvi stands for cultural preservation, ethical sourcing, and empowering artisans, while offering sarees that carry history, emotion, and soul.

The website launch event was graced by several prominent personalities from Odisha’s cultural and public life, including noted Ollywood celebrities Bhoomika Dash, Sivani Sangita, Debjani Deghuria, and actor-turned-politician Akash Das Nayak.

With the launch of its digital platform, Prayanvi aims to expand its reach nationally and globally, connecting conscious consumers with India’s authentic handloom traditions while continuing to support artisan communities across the country.

Prayanvi is not just a saree brand — it is a celebration of stories, craftsmanship, and a graceful journey forward, one weave at a time.

About Prayanvi

Prayanvi is a heritage saree brand that curates authentic handwoven sarees from across India. By working closely with artisans and traditional weaving communities, Prayanvi seeks to preserve India’s textile legacy while offering timeless drapes for the modern woman.

The GRAMMY nomination
of Sounds of Kumbha in the Best Global Music Album category at the 68th GRAMMY
Awards 2026 marks a defining moment for Indian music. Central to the album’s
musical direction is composer and producer Raghav Mehta, whose work plays a significant
role in shaping how India’s spiritual sound traditions are translated for a
global listening context.

Rather than being
created with awards in mind, Sounds of Kumbha was conceived as a sonic
documentation of the Mahakumbha, one of the largest spiritual gatherings in the
world. The album blends on-ground field recordings, ancient chants,
contemporary world music, and immersive binaural sound design to capture the
scale, emotion, and energy of the event.

For Raghav, the project
was about translating something deeply ancient into a language the global
listener could feel. Working closely with creative lead Siddhant Bhatia, and
alongside producers such as Jim Kimo West, Ron Korb, Charu Suri, Devraj Sanyal,
and Madi Das, the album brought together over fifty artists from across
cultures. The focus was on collaboration without hierarchy, allowing diverse
musical voices to coexist while staying rooted in shared intent.

Produced in partnership
with the Government of Uttar Pradesh, Network18, HistoryTV18, and Universal
Music Group, the album has been widely viewed as a form of cultural diplomacy,
offering a lived experience of India’s spiritual heritage rather than
explaining it.

For Raghav, the
recognition signals a broader shift in the global listening landscape. Indian
music, he believes, no longer needs to dilute or reframe its cultural roots to
be understood internationally. The nomination affirms that work grounded in
authenticity and craft can travel widely on its own terms. Shaped by experience
across Indian cinema, advertising, and international collaborations, his
practice continues to explore how traditional sound worlds can coexist
seamlessly with contemporary production languages, an approach that
increasingly defines the direction of his work.

As Sounds of Kumbha
continues to gain international attention, the moment signals not just a
milestone for one album, but a growing global readiness to engage with Indian
music as an equal and confident voice in the world’s cultural conversation.

https://youtu.be/kY5CQVdT710?si=-_FRLeby9D2hSRC9

 

A refined blend of international wellness rituals and elevated luxury introduces Jaipur to a premium wellness destination

Jaipur | Jaipur’s premium hospitality and wellness landscape welcomed a distinctive new addition as Akasa Luxe made its debut at Hilton Jaipur, bringing its signature luxury wellness concept to the city. The launch reflected a seamless blend of global inspiration, sophisticated design, and a holistic approach to well-being. Set against soft music and an elegant ambience, the exclusive evening showcased a fresh, elevated expression of global wellness paired with premium hospitality.

Conceived around the philosophy of Luxury Journeys and Global Rituals, Akasa Luxe redefines wellness as more than a treatment, it is an immersive experience and a journey. Rooted in ancient healing traditions and enhanced by contemporary luxury, the brand focuses on restoring balance, harmony, and inner calm through thoughtfully curated experiences.

Speaking on the occasion, Akasa Luxe Founder Dr. Lipi Pathak shared that the brand is known for its carefully designed wellness journeys inspired by diverse cultures across the world. Signature experiences such as the Royal Frangipani Ritual, the Silk Route Escape, the Bali-inspired Island Rhythm Ritual, and the Ayurvedic Kumkumadi Radiance Facial reflect Akasa Luxe’s multicultural and sensorial approach to well-being.

Sharing the brand’s long-term vision, she added that Akasa Luxe aims to develop premium wellness spaces across India and internationally destinations where design, ambience, and therapies come together to offer truly transformative guest experiences. The launch at Hilton Jaipur marks the debut of Akasa Luxe’s premium luxury vertical and sets the direction for expansion into other key locations in the future.

Rahul Bhagat, GM, Hilton Jaipur, remarked that the partnership with Akasa Luxe strengthens the hotel’s vision of offering refined, high-quality wellness experiences aligned with international standards. Akasa Luxe’s global perspective and elegant wellness philosophy, he noted, add a new dimension to Hilton Jaipur’s overall hospitality offering.

It is noteworthy that Akasa Wellness Solutions already has a strong national presence with over 45 locations across India, spanning from Gulmarg to Kochi and Kalimpong to Jaisalmer. Akasa Luxe at Hilton Jaipur represents a significant milestone in the brand’s luxury journey.

The launch of Akasa Luxe not only introduces Jaipur to a new premium wellness destination but also marks an important step in positioning the city on the global wellness map.


Kerala, India |
January 2026 : Malayalam
independent music is making a powerful global statement as “Varsha Megham”, the
latest music video by Ajmal Chaliyam, popularly known as Janapriya Gaayakan
Ajmal Chaliyam, has crossed 15 million views on YouTube within just 25 days of
its release.

The song has
emerged as one of the most successful independent music releases from Kerala,
capturing attention well beyond regional boundaries and reinforcing the growing
global footprint of Indian regional music.

Global
Recognition and International Trending

A defining
highlight of Varsha Megham’s success is its exceptional performance outside
India.

The song reached
the No.1 position on YouTube’s trending charts in countries including Colombia
and Nepal, demonstrating its ability to resonate across cultures, languages,
and geographies.

Industry observers
view this achievement as a strong indicator of the increasing global demand for
emotionally driven, non-English music from India, particularly within the
independent music ecosystem.

Expanding
Global Audience

Beyond India,
Varsha Megham has recorded strong engagement from audiences across:

          •         Southeast
Asia

          •         The
Middle East

          •         Latin
America

          •         Parts
of Europe

International
listeners have described the song as “pure emotion,” “a universal monsoon
mood,” and “music that connects without the need for translation,” highlighting
its cross-cultural appeal and emotional accessibility.

Strong
Financial Performance

Produced on an
estimated budget of ₹30 lakh (approximately USD 36,000), Varsha Megham has
generated over ₹1.62 crore (approximately USD 195,000) in global revenue to
date.

In addition to
YouTube monetization, the song has delivered substantial earnings from more
than 145 audio streaming platforms worldwide, positioning it as one of the most
commercially successful Malayalam independent music projects in recent years.

A Landmark
Year for Ajmal Chaliyam

The year 2025
marked a significant milestone in Ajmal Chaliyam’s career. Of the five songs
released by the artist during the year, four crossed the million-view mark,
including:

          •         Varsha
Megham – 15 million views

          •         Nira
Mizhikal Chapter 2 – 10 million views

          •         Nee
Nilav Pole – 5.3 million views

Collectively, his
releases recorded some of the highest overall viewership figures among album
songs released in Kerala in 2025, further strengthening his position in the
independent music landscape.

Creative
Team

          •         Music
Director & Singer: Ajmal Chaliyam

          •         Programming:
Sai Balan

          •         Lyrics:
K C Abhilash

          •         Director
of Photography: Jazz Thadikkaran

          •         Director
& Editor: Shahir Shan

          •         Digital
Intermediate: Jithin Kumbukattu

Design: Adhin
Ollur

⁠Makeup: Navas Tirur

 

About the
Song

Featuring
rain-inspired visuals and a cinematic narrative, Varsha Megham blends emotional
storytelling with refined production values. The song’s visual language, paired
with Ajmal Chaliyam’s soulful performance, has played a key role in driving
sustained engagement across global digital platforms.

 

Watch “Varsha Megham” on YouTube:

https://youtu.be/DaOFgeXlmlY


Rising Attention Across Digital Audiences
Manushya is gaining increasing recognition on Waves OTT as
viewers respond to its engaging mix of humour, emotion and culturally inspired
storytelling. The Hindi web series has begun to stand out for offering light
hearted entertainment that also carries meaningful reflections on human
behaviour. The series premiered at the 56th International Film Festival of
India (IFFI) adding to its glory.

Creative Direction and Production
The series is produced by Tripursundari Chalchitram
Pvt. Ltd. with ⁠Shefali Neeraj Gupta as the producer, while the story is
written and directed by Lakshya Neeraj Gupta. Since its debut on Waves OTT, the
show has witnessed steady traction, supported by positive viewer engagement and
organic buzz.

Cast That Adds Authenticity
Manushya features a strong ensemble cast including
Rahul Dev, Chandan Roy, Ashok Pathak, Anil Charanjeett, Kumar Saurabh, Shankh
Agrawal, Jai Kumar, Mahika Sharma, Atul Shrivastav, Lavi Pajni and Neeraj Sood.
The performances are marked by natural dialogue delivery and controlled humour,
allowing the mythological premise to feel relatable and grounded.

A Mythological Lens on Modern Life
The narrative centres on a righteous Rakshasni who
enters the human world to nudge people towards their better selves. By blending
mythology with everyday situations, the series offers a contemporary
perspective on moral dilemmas, using satire and humour rather than heavy handed
messaging.

Themes Rooted in Relationships and
Values
At its emotional core, the series explores
relationships that define human life, including family bonds, friendship and
personal responsibility. The inclusion of emotional story arcs, particularly
those involving parental relationships, adds depth while maintaining the show’s
light and engaging tone.

Music Enhancing the Viewing Experience
Music forms an integral part of the storytelling. With
nine original tracks gaining attention on social media platforms, the
soundtrack has contributed to the show’s growing popularity and strengthened
its cultural connect with audiences.

A Clean and Inclusive Digital Offering
Positioned as a family friendly series, Manushya
appeals to viewers across age groups, from younger audiences to families
seeking wholesome entertainment. Available for free streaming on the Waves
OTT app, the series continues to build its presence as a Hindi
digital title that blends humour, emotion and cultural sensibility.

 

 


Noida (Uttar Pradesh) [India], December 30: The Indian laundry and dry-cleaning industry is experiencing a gradual yet powerful transformation at the same time. Even though metro cities have always been the center of attention in discussions about organized laundry services, a new growth story is now taking place in Tier-II and Tier-III urban towns. The demand for professional laundry solutions is rising due to factors like higher disposable incomes, new lifestyles, and more awareness of hygiene—all these factors push the demand for laundry services beyond the big cities.

Organised laundry brands are now quickly coming in to wash the clothes of the people living in the urban towns—previously, these towns were relying on traditional washermen or informal setups. These towns are experiencing a change in consumer expectations, where the main factors are convenience, fabric care, and timely service, in addition to affordability. With the increase in the number of working professionals, nuclear families, students, and small businesses, the demand for dependable laundry services has also grown significantly.

As per the estimates of the industry, the organized laundry market in India is likely to witness a growth of more than 20% CAGR in the next few years, with non-metro areas playing a crucial role in this growth phase. Urbanization, time constraints in taking care of household chores, and the exposure to global service standards through digital platforms are some of the factors driving the adoption of organized laundries in smaller cities.

Urban towns are becoming laundry hotspots due to their unique scenario

The laundry shops can set up business in urban towns because there are several advantages associated with these locations. The land and operational costs are not as high as in the bigger cities; the competition is still quite limited, and customer loyalty is quite often a powerful factor in the long run by providing quality service over and over again. Besides, B2B demand is created by the local hotels, hostels, hospitals, salons, and small businesses that are shortly going to rely upon the laundry services more and more.

Moreover, government policies that encourage the new start-ups and the giving of easier access to franchise models have meanwhile reduced the obstacles to entry. Thus, the laundry brands which have been organized are not only finding urban towns as viable but also very profitable.

Washmart is one of the major players that has taken the advantage of the organised laundry growth in the urban cities

Washmart, India’s leading franchise chain for laundry and dry-cleaning, is one of the companies that have gained steady grounds in this huge growth wave. It is present in hundreds of cities and towns and has been one of the main contributors to the professional, standardized laundry services coming to the previously underserved areas.

Washmart’s franchise-led model fits urban towns perfectly. It provides an opportunity to local entrepreneurs to start a modern laundry business with almost no risk, by giving them the necessary operational support, technology-driven processes, and the trust of an established brand. The support ranges from equipment selection and store setup to staff training and marketing—Washmart is there with end-to-end assistance—making it easy for the new business owners to make it and succeed.

Besides, the Washmart’s affordability focus, without compromising on quality is what mainly strengthens the brand’s urban markets relevance. The company provides such services as steam ironing, shoe and bag cleaning, premium dry cleaning, and express laundry, which are not only keeping up with the changing consumer needs but also being offered at a price that is friendly to price-sensitive customers.

A Landmark Growth Opportunity for Entrepreneurs

The laundry business is an opportunity that is recession-resilient for entrepreneurs in the urban towns. The care of clothing is a necessity that recurs, and the organized players like Washmart are the ones who help turn this everyday need into a business that can be scaled. There is going to be a steady rise in demand because of the growing awareness of hygiene and the lifespan of fabrics.

As the story of India’s growth moves from the metro areas to the smaller towns and cities, the organized laundry sector will be one of the main factors that shape the local economies. The success of Washmart and similar brands demonstrates how structured business models can tap into the potential of emerging urban markets, and at the same time, it is a clear indication that the future of laundry in India is not just limited to the big cities anymore.

Visit for more information:
Website: https://washmart.in/
Phone Number: 7217797548
Email: hello@washmart.in



 Shraddha Kapoor’s ‘Me Time = Rich Marie Time’: Bisk Farm’s Heartwarming Chai Break Campaign


New Delhi [India], December 30 : Bisk Farm, one of India’s most loved and homegrown biscuit brands, celebrates 25 years of its rich legacy by joining hands with the Superstar of Bollywood Shraddha Kapoor as the brand ambassador.

The association marks a significant milestone in the brand’s journey, symbolising freshness, trust and contemporary appeal — values synonymous with both Bisk Farm and Shraddha Kapoor. Known for her charm, versatility, and strong connection with audiences across age groups, Shraddha Kapoor embodies the perfect blend of tradition and modernity, much like the brand’s ethos.

The film shows Shraddha Kapoor enjoying her “me time” which helps her express her best creative self, via a spontaneous dance where she is completely immersed in her own zone without a care for the world. Through these moments, the film captures her Me Time = Rich Marie Time ritual where a cup of chai and a Rich Marie biscuit offer a great way to take a break from the mundane world. The narrative blends warmth and fun expression of the self, showing how every chai moment turns into Rich Marie Time, making the break richer and more enjoyable.

Bisk Farm Rich Marie stands as a distinguished name in the Marie biscuit category, thoughtfully crafted to complement India’s most cherished ritual—chai time. In a culture where ‘me time’ seamlessly becomes ‘chai time’, Rich Marie turns a simple pause into a moment of personal comfort and everyday warmth.

Speaking of the association, Mr. Vijay Singh, Managing Director at SAJ Food Products (P) Ltd, said, “Rich Marie stands for the belief that taking time for yourself is not a luxury but a necessity in today’s fast-paced lives. Whether it’s a homemaker, a working professional, or anyone navigating a busy day, these small me-time rituals are essential to pause and reconnect with one’s best self. Shraddha Kapoor embodies this authenticity and balance effortlessly, making her the perfect face to bring the Rich Marie ‘Me Time’ philosophy to life.”

Adding to this, Ms. Shraddha Kapoor said, “For me, me-time has always been about enjoying moments that feel truly mine. Rich Marie makes those pauses even more special. Whether it’s with chai or just a simple break, every Rich Marie bite reminds me to take a moment for myself, rejuvenate, and reconnect with my best self. It’s my little ritual of comfort and personal refreshment.”

The new campaign featuring Shraddha Kapoor—built around the relatable and heartwarming theme “Me Time = Rich Marie Time”—has gone live across multiple platforms such as television, digital, print and social media platforms reinforcing Rich Marie’s position as a comforting, everyday companion.

As Bisk Farm steps into its next chapter, this collaboration marks a new beginning — one that honours its legacy while embracing a fresh, contemporary spirit.

About Bisk Farm:

Established in 2000, Bisk Farm, under SAJ Food Products Pvt. Ltd., is one of India’s leading biscuit and bakery brands. Celebrating 25 years of delighting consumers, the brand has built a strong legacy of quality, innovation, and trust. Its extensive product portfolio includes biscuits, cakes, and rusks, catering to diverse tastes and everyday indulgences.

Bisk Farm revenue is INR 2000 cr.+ which makes it the 4th largest biscuit player at All India level in FY’25. It has a portfolio of more than 75 brands produced across 6 factories, selling more than 2,500 packs every minute and reaching around 100 million households across the country.

TVC Link: https://www.youtube.com/watch?v=_zPJ_ICY2uo

Anand, Gujarat — The Patel family proudly announces the successful wedding of Hiral Patel, daughter of NRI film producer and American business leader Sandip and Rita Patel to Nikunj Joshi, a rising professional in the healthcare sector. The wedding was solemnized on 28 December 2025 in Anand, Gujarat, concluding a magnificent four-day celebration of culture, tradition, and family unity.

The celebrations commenced on 26 December 2025, unfolding across multiple iconic venues in Anand district. The festivities included the traditional Mehndi ceremony, auspicious Mangalik Prasango, energetic Sangeet–Garba nights, and vibrant Garba Raas performances, showcasing the essence of Gujarati heritage. The events witnessed the presence of family, friends, community members, and notable guests from the worlds of business, cinema, and healthcare.

Hiral Patel, the bride, is currently completing her Dental Degree program, while groom Nikunj Joshi is advancing his academic journey in healthcare studies, reflecting a shared passion for serving the medical and wellness domain.

Sandip Patel, a name well-recognized in both entertainment and entrepreneurship, has enjoyed a dynamic career spanning over 25 years. After relocating to the United States in 2000, he built a strong business foundation in real estate, construction, gas station development, and hospitality, primarily in Augusta, Georgia, where he owns and invests in hotels and commercial infrastructure. His creative footprint includes producing films such as Two Zero One Four, Holy Ghost, and the widely appreciated web series Murshid, earning him respect across global Indian entertainment circuits.

The wedding celebration stood as a testament to Patel’s commitment to honoring his Indian roots while fostering global connections. The family expressed deep gratitude for the love and blessings received, describing the  occasion as a beautiful union of tradition, values, and shared aspirations for the future.

The festivities concluded on a note of cultural pride, heartfelt emotion, and community warmth — making the wedding of Hiral and Nikunj a truly memorable milestone for both families.

The Patel family thanks everyone for their presence, blessings, and support.